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Week 4 Readings

This weeks reading throws a lot of information at you. I believe the most important parts of this weeks reading is "Party On." Jason McDonald states that in many ways, marketing on social media is like throwing a party. The invitations are the same as a promotion, entertainment is the same as content, and hosting is the same as on-going management. McDonald also suggests monitoring other parties to see what you like and dislike. I think this is a great idea because many people would post what they feel is right instead of actually going out and doing research on what works and what doesn't work for other companies. McDonald goes on to say how a party should seem effortless. In reality there is a ton of work going on in the background to make the whole thing come together. I think that analogy really encompasses social media as a whole. Do you think social media is like a party?
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