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Week 3 Readings

Reading for this week was all about tips for individual platforms, and also a case study on a hypothetical book launch. However, the tips for individual platforms were far more helpful than the case study. A couple tips that really stood out to me were to use Facebook Page insights to help promote your posts. Using IFTTT is an extremely useful tool for twitter also. Kawasaki used the example of integrating IFTTT to make your posts on Instagram and Twitter happen at the same time. I also found it interesting how Kawasaki uses Marques Brownlee as an example of how to make intros and outros. I personally watch Marques Brownlee on Youtube and all his videos are beautifully edited. The case study is helpful because it helps you get the idea of a timeline that should be in place during an event. What do you think? What tips from this chapter seem most helpful?

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