This week I read an article written by Rachel Arthur titled "How Brands Used Instagram Stories During New York Fashion Week." Arthur published this article in Forbes, but she has had pieces published in Wired and The New York Times. She focuses her writing of fashion. The article focuses on the importance of timed reveals, detailed shots, and shoppable influencer content. She uses Ralph Lauren as an example because at the top of every hour they would post "insider" content such as what food was being served at the event and also what celebrities were attending. Marc Jacobs did a great job using Instagram Stories to post up close pictures of their jewelry. Michael Kors had a great Instagram story by letting the viewer buy exactly what they were seeing in the story.
I think using Instagram Stories as a way to update your audience in real time is a great idea. It also could show followers exactly what happened at the fashion show if you couldn't make it. What content do you like to see out of Instagram Stories?
I think using Instagram Stories as a way to update your audience in real time is a great idea. It also could show followers exactly what happened at the fashion show if you couldn't make it. What content do you like to see out of Instagram Stories?
I love when businesses using videos to capture a behind the scenes look. I think it adds so much dimension to who they are and really asks customers to look at a glamorous inside look. Especially with a time like New York Fashion Week which is something most fashion forward people are interested in. I also think the key to connecting these videos with sales, is the availability to automatically buy. I am not go and search that item later, but if they ave a direct link I am much more likely to look into it more!
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